Innovative use of media to advertise the launch of the Tata Nano has fetched three top awards at Emvies 2009. The Emvies Awards, organised by the Advertising Club of Bombay, are India''s biggest media awards.

Tata Nano''s launch campaign won gold medals for the Best Media Innovation in Print and in Ambient Media/Out-of-Home categories. It also won the silver medal for the best media strategy in Consumer Durables (there were no gold medals this year).

There were 59 shortlisted entries for the Emvies this year.

Earlier in the year, Cannes 2009 - the world''s most coveted advertising awards - had conferred the Bronze Lion for Best Use of Mixed Media to the Tata Nano''s launch advertising.